Natural Dyes
Todays rapidly changing environment is a thing of concern. Global warning and carbon emission are degrading and affecting the mass population.
Phutro Man is foreseeing this impact and is embracing sustainability using ancient craft technique of block printing using natural dyes that are chemical free, reducing the risk to plants, soil, or water.
Block Printing, an ancient textile tradition that has emerged from the deserts of Rajasthan (India) centuries ago.
This technique uses hand crafted blocks that are immense in colour and then impressed on the textile giving it the design and odour. In this process natural colours made of natural sources such as plants, vegetables, fruits etc. are used. Phutro Man’s Mission and Vision revolves around a sustainable fashion wherein using natural methods are promoted, lowering down the impact on mother earth.
Now, you would question why natural colours are eco-friendly?
Natural Colours are Bio-Degradable, reduce dependence on chemicals, are water conservative and leads to minimal wastage.
Phutro Man’s Natural Dyes are a broader movement towards Sustainable fashion, as this leads us to–
- Ethical Production
- Longevity and Durability of products
- Aligned to sustainable eco-friendly fashion
- Supporting Artisans
All techniques used are -:
- 64% less energy consumption
- 91% less water is used
- 46% carbon emission cut down
